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Explore our Annual Report

Competitiveness

Responsive, relevant and competitive

Differentiation through foresight

There are many perspectives on what makes a company and its products and services competitive in today’s highly competitive global markets. At u‑blox, we believe our ability to respond to what the global automotive, industrial, and consumer markets and the individual innovators within those markets are asking for helps us rise above the crowd. At the same time, we must anticipate years in advance what will be most relevant to humankind and the billions of devices, people, and innovations we connect from silicon to the cloud.

We continuously develop chips and modules that deliver the right balance of capability, form factor, energy consumption, and a robust life span to reduce time-to-market, drive innovation, and deliver enhanced functionalities. All the while, we must keep our finger on the pulse of what is relevant across our global markets and the world collectively.

Living and working in our markets

Our 29 R&D facilities and sales and marketing operations spread over five continents are vital to our ability to both respond to the ever-changing requirements of our three major markets and to identify what is relevant to the stakeholders around the world. By living and working in our markets, we have become part of the fabric of society, enabling us to work closely with our customers and partners, listening carefully to anticipate and engineer the robust, secure, innovative Silicon to Cloud solutions they require as our world transitions to a sustainable, connected future.

Staying relevant

We continuously develop chips and modules that deliver the right balance of capability, form factor, energy consumption, and a robust life span to reduce time-to-market, drive innovation, and deliver enhanced functionalities. All the while, we must keep our finger on the pulse of what is relevant across our global markets and the world collectively.

As we race to deliver on what will be one of, if not the greatest, Industry 4.0 and logistics projects in human history (Covid-19 vaccine distribution) and collaborate across IoT to roll-out eHealth innovation in support of our overstretched healthcare systems, humanity is also addressing climate change, with countries, industries, and brands making significant net-zero emission commitments. All of our key markets will have a valuable role to play in net-zero - with the Automotive and Industry 4.0 already leading the way.